RYPL is a new kind of media buy, built to make agencies money and their clients sales. Drive a client's paid and owned media to a RYPL campaign, and their customers enter, share, and bring more customers — generation after generation. An audience that multiplies itself. Acquisition costs fall. Revenues rise.
You can't buy earned media. It's free media — the most trusted kind there is. Nobody sells it. RYPL engineers it.
Now in beta · Free for agencies and their B2C clients · One 30-day campaign per client
the paid and owned media your clients already run — every dollar and every asset works harder from day one.
as the audience they own takes over the work, shift the weight from rented attention to owned reach.
ad spend altogether — when the audience multiplies on its own, the ads become optional.
Your clients' paid and owned media are the fuel — the ads they run, the email lists they own, the social followers they've built. Those assets are theirs, and they drive both to the campaign.
RYPL is the fuel additive. It increases the mileage: the same tank of media takes their advertising dollar much further.
And every campaign grows the owned audience — the fuel they own outright — so they need less and less of the paid kind.
Same fuel. Same spend. Nearly three times the distance — because every customer reached can bring more.
No platform to learn, nothing to integrate, nothing for your team to build. Three steps:
What a customer gets for entering, and what they get for sharing. That's the whole brief.
RYPL builds the campaign app and the landing page, branded and ready to run, free. Every ad buy normally needs its own landing page — the time, the cost, the testing. With RYPL in the mix, skip all of it: drive the ad traffic to the page we built.
Point their paid and owned media — ads, email lists, social followers — at the campaign. The audience multiplies: acquisitions that used to happen one at a time now happen on an exponential basis.
Virality is usually an accident. In a RYPL campaign it's the design: an incentive to enter, an incentive to share, and tracking on every step of the chain.
One entry starts a chain reaction. Every customer can bring more customers; every share is earned media — free media with real value — and it compounds. This is the ripple effect, engineered. Growth stops being linear.
Every person in the network is tracked back to the share that brought them — person to person, generation to generation. That tracking produces insights that simply aren't available outside amplification media:
Every ad and source gets its own tracking code on the campaign address, so the client sees exactly how each ad seeded the campaign — and how much of their paid media budget drove amplification. Their paid media remains theirs. Now they can watch what it started.
The audience and sales the amplification added, above what the paid and owned media would have produced on their own.
The market value of the sharing the campaign generated — media that arrived free, measured for what it would be worth as advertising.
The people whose sharing actually moves the needle, identified by results — not by follower counts.
Which channels feed the strongest amplification — not just the most clicks.
Where the sharing really happens and converts, seen from the amplification side — the platforms and apps your audience actually spreads through.
These insights exist only here, because only amplification media is tracked share by share, person by person.
Agencies: offer your B2C clients up to $2,500 in free media spend toward one 30-day campaign.
We build the campaign, your client drives their paid and owned media to it, and together we watch what a multiplying audience does to their numbers.
In return we ask two things: run the full 30 days, and tell us honestly what worked and what didn't. Beta feedback shapes the public release.
When you're ready to talk, we'll walk you through the model and the numbers on a live demo — that's where the detail lives.
Beta places are limited, so every campaign gets hands-on support. One free campaign per client brand. Nothing is charged during beta.
No. It augments the paid and owned media they already have — and as their owned audience builds, the paid spend can be transitioned down. Eliminating it is the destination, not step one.
Nothing — not even a landing page. Normally every ad needs one, with the time and cost that takes. Tell us the entry and sharing incentives; RYPL builds the campaign and the landing page, free, and runs it with you.
Nothing. The platform is free during beta, and RYPL provides up to $2,500 of media spend for the test campaign. In return: run the full 30 days and give honest feedback.
The results — the audience built, the earned media generated and its value, the lift, and the sales produced, measured end to end — plus the option to keep going.
No. It's a media buy. Customers receive the brand's own incentives for entering and sharing; there is no recruiting and no commissions. RYPL is the amplification medium — the chain reaction is simply how it works.
One campaign. Thirty days. An audience that multiplies itself — and the measurements to prove it.
Agencies — claim the free beta